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w3logistics

125 years of Kaufhof - with logistic support from w3logistics

When a traditional company like Kaufhof is 125 years old, this calls for a celebration. This anniversary party was a way of saying thank you to all the staff and paved the way for a successful future for Galeria Kaufhof. Almost 20.000 employees from all over Germany and Belgium came to the RheinEnergieStadium in Cologne on August 15, 2004. The simultaneous journey to the stadium from almost 100 different towns and cities was comfortably achieved using almost 450 coaches.

On board was the proven telematics solution from w3logistics. This time, however, it was not used for tracking and tracing containers or packages, but to show the route taken by the coaches.

As Mathias Sondermann, the logistics coordinator from the organizing agency max.sense Live Marketing put it: "We were able to fulfill our requirements for absolute transparency and high quality customer support. The solution from w3logistics kept us informed at all times of the status of all coaches and guests without the need for a large call center and expensive technology."

Particularly important is that the standard solution from w3logistics was especially adapted and further developed to meet requirement in cooperation with max.sense Live Marketing. After a simulation and test phase prior to the event, on the day itself it worked well "from the outset", without the month of trial operation which are usually necessary in logistic projects.