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dadada w3/max

In 2010 the Cologne-based company FOND OF was launched, whose portfolio today includes such well-known backpack and bag brands as Ergobag and Satch.

From the very beginning, the company has focused on customer proximity: the products should fit the customers' needs exactly. And to ensure this, the logistical processes for storage and delivery must also be adaptable to changing requirements at all times. Traditional logistics service providers could not offer this flexibility, so the three FOND OF founders Dr. Oliver Steinki, Florian Michajlezko and Sven-Oliver Pink decided to establish their own logistics company, dadada GmbH. The provider of logistics services will take over the complete logistics for FOND OF and will serve other companies in the future.

With the customer-oriented software solution of w3logistics AG and a unique corporate culture, dadada wants to make its own logistics processes more flexible in the future and at the same time stir up the German logistics market.

Twelve months after the start of the project, dadada celebrated the start of operations of its own logistics center, where w3logistics AG was also personally on site. Shortly after opening, in one day about 400 pallets are stored at dadada, 24,000 parts are picked and 7,000 parcels are shipped. On a total area of more than 20,000 m², dadada dispatches the products of FOND OF to more than 35 countries worldwide.

With the help of w3logistics AG, the new logistics centre can be operated with the warehouse management system w3/max, which was highly adapted to the needs of FOND OF. Due to the successful implementation of the software it is possible to support all warehouse structures and to cover all warehouse processes from goods receipt to goods issue. In addition to the basic functionalities and a MDE-supported multi-order picking, the Dortmund software house ensures that the organizational procedures are optimized and the process efficiency and security are increased.

In order to consider the customer-specific features and to perfectly adjust the logistics suite w3/max to dadada, it was necessary to implement individually adapted functions in the system w3/max. A special feature of the WMS is the possibility to generate a packaging proposal from the master data of the articles in order to reduce the shipping of too large boxes in the goods issue. Additionally, w3/max supports the management of an open bonded warehouse. The customs goods are displayed with the current customs status in the warehouse report.

To support the employees in various process steps, the image documentation solution w3/max S.N.A.P. was implemented into the overall system as a further component of the cooperation. By using this application, dadada optimizes the processes of article and quality documentation as well as loading security.

"Thanks to w3logistics and its modern software, our entire logistics has become efficient and future-oriented. w3/max optimally maps our complex business processes as a logistics service provider and can be extended by new requirements at any time, so that we can react flexibly to our customers' wishes and increase customer satisfaction", says Dennis Bülow, managing director of dadada GmbH.

Together with us, you too can find possibilities to equip your logistics future-proof and efficient – your partner for IT & logistics.

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